William Morris（1834-1896）William Morris, the great designer, poet, thinker and craftsman, was also known as the father of modern design in the latter part of 19th century in England. Morris found great values in the "pleasure of craft making" and the "beauty of natural materials," and this belief of his became a movement that spread throughout the world. Before long, it reached Japan in the Taisho period as a folk craft movement. About 120 years have passed since William Morris's death, however, the "belief" that he left has been inherited wholeheartedly and his excellent designs and styles survive to this day in Morris & Co.'s interior decor, along with an aesthetic strategy. It is created continuously and distributed around the world. It seems that his quote, "Have nothing in your house that you do not know to be useful or believe to be beautiful," is still meaningful to us living in the present day.